The Bower Media Report
Autumn to Summer 2025
Summary
62
Pieces of Coverage
Total number of online, offline and social clips in this report
400K
Estimated Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social
34.2M
Audience
Combined total of publication-wide audience figures for all outlets featuring coverage
3.75K
Engagements
Combined total of likes, comments and shares on social media platforms
63
Avg. Domain Authority
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz
$1,575,650
PR Value
Estimated value, given editorial focus as objective source. Industry standard agrees this is 3 x Advertising Value
$525,250
AVE
Equivalent cost if client had placed advertising in same media outlets for the same style and size of coverage
Highlights
38.1K
46
3.38K
220K
55
2.46K
4
584K
70
3.72K
15
868K
80
3.8K
3.91M
90
27.6K
15M
92
26K
1.9K
18
1.03K
76.3K
49
1.78K
719
281
60
76K
15.1K
144
1.42M
86
8.86K
17.3K
46
1.23K
718K
61
6.11K
320
1.5K
1.5K
50K
3.91M
90
3.91M
90
158K
62
1.24K
1.87M
88
8.22K
713K
59
6.78K
19.4K
38
4.05K
5.06K
1.21K
16
77.3K
15.3K
118
744K
62
6.04K
27.9K
39
7.26K
253K
88
1.14K
30
210K