Objective: Golden PR was appointed to devise and implement a targeted six month PR campaign to raise public awareness of The Bower and reposition its image as one of Byron's most design-forward and desirable boutique hotel destinations.

Marketing and PR Solve: Golden devised a three-part famil strategy, securing up to 20 elite media visits to secure coverage among SEQ and National outlets from Vogue and Russh to Sydney Morning Herald and The Australian. The agency also devised a tailored media launch cocktail party to unveil the renovation among Byron tastemakers and brand leaders.

Feature stories have already been printed in the following outlets:
• •Sydney Morning Herald: Kat Scott
• The Age: Kat Scott
• The Australian: Katrina Lobley
• Belle Magazine: Lauren Camilleri
• Signature Luxury Travel: Lisa Obrien
• Vogue
• Russh
• Timeout
• Marie Claire
• Q Weekend
•Gold Coast Bulletin
• Urban List
• Style Magazine
• Nine Honey Travel
• Sitchu
• Weekend Edition
• NZ Herald and Bay of Plenty Times
• Australian Spa Magazine • Est Living
•Locale • Australian Traveller • Ala Champ Design
• Byron Coastal Times

Feature stories have been confirmed but not yet published in:
• Robb Report: Horacio Silva
• Broadsheet: Lucy Bellbird
• Escape in The Sunday Telegraph: Kelli Armstrong